Shaping Brand Perception.

Not all publicity is good publicity. A PR crisis can strike anytime irrespective of whether you are a startup or an experienced company and can snowball to epic proportions if not contained on time. A mishandled PR crisis can burn a company badly, as evident from some recent incidents. In this age of social media, where it takes a second to make news viral, crises can escalate furiously and swiftly. While it takes years to build a brands reputation, it takes an instant to destroy it. Irrespective of the scale of a scandal, it can dent a clients’ image; but timely intervention can help contain the issue. cbonline understands this and we work closely with clients to develop communication strategies based on uncertain scenarios. We work with client and media very closely to successfully manage sensitive crisis situation, and ensure they are fully prepared in the event of any potentially damaging message. We help our clients to communicate in real time during crisis situation, as well as our crisis correction methodologies help clients re-build and regain their reputation and public trust. Today, news travel fast thanks to social media and if we are caught unprepared to can do unprecedented damage to both brand image and reputation. Our team has a knowledgeable and deep understanding of how to deal with crisis and when to take a proactive or reactive approach when chalking out the media-response strategy. We understand the importance of a protocol for the proper management of crisis in such a situation which often happens when you least expect it. Following the protocol out team will gather facts quickly on the basis on which our clients can respond sooner before anyone has the chance to spread fake or negative views. Even in the face of negative reviews, a timely response will help contain the crisis which will put forward the message that public interest comes before your organization's interest.

Corporate Social Responsibility (CSR) is taking off big time with organizations – big or small. Today, customers are making it clear that they want to do business with corporates whose values have a positive impact on society and environment. They want corporates to go beyond only profit making and follow sustainable strategy. cbonline helps its clients to achieve their CSR objectives through awareness campaigns in health, education, and environment. We develop and plan CSR strategies in line with the client’s corporate philosophy and ethics. On behalf of our clients, we create an effective value system around their brand to achieve goals that benefit the larger society. CSR has become a fundamental part standard business practice. It helps them give back something to the society which elevates the company’s overall reputation in the market. A purposeful approach to CSR can do wonders for a brand’s identity. It makes you stand out in the crowd. We help you to chart an impressive CSR strategy which is aligned with your aims and objectives. The plan will take stock of how your business operates and the ways you can make a positive impact on society and environment.

The fastest and efficient way to inform customers about the launch of a new product or service is to organize a press event. A well-organized press event can attract the right press which can help in creating a buzz in the market. From press conferences to brand launches, cbonline is well endowed to strategize and execute PR events of any scale. We know how a well-organized event can do wonders to a brands’ reputation, and how a bad one can ruin it. Therefore, to make sure that our clients’ event is a success we work closely with them to understand the objective behind the event and the audience they have in mind. From creating a buzz before the launch to choosing the right venue, inviting media influencers, follows ups, we make sure that nothing is left out to make the launch or event a grand success. To market the event before the launch we put together an online market strategy which involves the use of online tools like emails, social media, and sometimes offline methods too. We leave no stone turned to invite the right media influencers and let them experience the launch and share their own experience and stories through photos, videos, and content. Such kind of engagements leads to higher impressions and creates the right hype around the product and Brand. At cbonline, we believe in also engaging events with digital and social marketing tools. This ensures that those who were unable to attend the event can take part through sharing the news on social media platforms like Twitter, Facebook, LinkedIn, Instagram, Google+ and others. A launch doesn’t end with the event. A successful launch just doesn’t involve the showcasing of the product or service but goes further with follow-ups with the media stakeholders, press releases on traditional and digital media, and feedbacks of the audience.