Content Mapping to Your Commercial Goals
Blogs are top-of-funnel assets intended to capture web traffic, define your brand and address customer pain points. Prospects have questions, and blogs answer them.
A strong blog writing and distribution strategy should serve as the entry point to your sales funnel, and that’s why we’ve designed our creation process around mapping every asset to your commercial goals.
There’s a dollar amount attached to every blog post, and we aim to prove it.
Our content writers utilize SEMrush, BuzzSumo, Moz, Google Analytics, MarketMuse and other proprietary tools to lay the foundation upon which to write. We know the industry, the trends, the topics, the keywords, the audiences, the angles, the experts and the perspectives before we put pen to paper.